Episode 1

Climate Changers - Climate Change is a Marketing Problem

In this episode, Climate Changers host Ryan Flahive interviews Seth Godin on the most pressing issue of climate change. Seth is there with straightforward, easy-to-process options on how to address some of the most significant problems.

Seth Godin is an entrepreneur, author, teacher, and host of the Akimbo podcast. He is also the founder of Akimbo Workshops. This conversation is special for Ryan Flahive because Seth's work gave him the permission and roadmap to be a climate activist. During Akimbo's altMBA and Marketing seminar, Ryan received tools that empowered him to find a unique path toward connecting concerned humans working to find solutions to climate change.

To listen to other shows in the network, like CarbonSessions, where everyday people have conversations about climate, visit thecarbonalmanac.org/podcasts.

Learn more about climate change at TheCarbonAlmanac.org.

CONTRIBUTORS

Special Acknowledgment: Ryan Flahive, Climate Changers

Episode Producer: Brigitte Cutshall

Show Notes: Brigitte Cutshall, Jo Petroni

Editor: Tania Marien

Production Team:  Anna Consentino, Leekei Tang

Supervising Producer: Jennifer Myers Chua

Senior Producer: Tania Marien

Music: Cool Carbon Instrumental, Paul Russell, Musicbed

Episode Art: Jennifer Myers Chua

Network Voiceover: Olabanji Stephen

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Carbon Almanac

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.

The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem.

The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon’s impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source for facts and the basis for a global movement to fight climate change.

This isn’t what the oil companies, marketers, activists, or politicians want you to believe. This is what’s really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. Self-interest only increases the problem. We are in this together. And it’s not too late to for concerted, collective action for change.